New chapters in man's technological evolution are being written every day. Information delivery systems are developing at lightning speed; our technological knowledge is expanding at an unprecedented pace.
This new millennium presents exciting challenges to the creators of TV programming and the controllers of the TV medium.
We need a chance to let human feelings catch up with technology; we need to assess our values.
The critical choices and major decisions made by those who control the TV medium over the next decade can -- and will -- change the face and soul of our society.
BeyondTechnology was created to answer many of these challenges.
Please feel free to share your ideas and thoughts. Together we can work to find and form answers to the questions below.
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Most people in our society turn to the media to receive the information that will help them make sense out of the world in which they live.
The proliferation of digital cable communications avenues offers a plethora of TV programming into the home. The Internet offers an interminable amount of information.
The Telecommunications Act of 1996 opens the flood gates for a river of profitable opportunities to those who previously did not have access to the window of the TV viewer's mind -- the viewer's eyes.
I n f o r m a t i o n on cable TV is limited to those who can afford to pay for it. There will always be people who cannot afford the cable fees. They will have to rely on TV rabbit ears to receive their entertainment and information from the broadcasters.
As a citizen, I am concerned about the acquisition of the information avenues; e.g., the papers, the magazines and the TV channels by the mega-mass communications entities.
This disquieting trend may present a multi-tiered delivery system of one-sided thought restricting the viewers' ability to think through an issue by themselves by weighing several sides.
As a marketer, I have practiced and felt the power of television to influence and motivate people.
I know techniques to define an audience and the specialized techniques to target specific audiences.
I believe deeper research into the diversity of the audience can be used to develop programming to empower the audience as unique individuals.
As an artist and the creator of TV shows, I know interactive programming can be developed to balance the viewer's autonomy with his or her role in the community.
Although technology is moving at a head-spinning pace, our human evolution is slow.
By the minute, the world around us is becoming smaller, forcing us to live with rapid change.
But the basic elements of human nature do not change; our internal essence is less dynamic.
We can only master technology and keep our independence by comprehending the integral core character of our humanity -- and by remaining in touch with our higher consciousness and values.
Today, television is used primarily to play to the human primal instincts: sex, money and power.
But the TV medium can be a tool to uplift human consciousness.
Optimally TV can serve us, allowing us to share knowledge and inspiring us to see -- and reach -- beyond mediocrity, beyond the technology.
We can humanize technology by:
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